This advertising campaign has been designed by John O'Brien for Feel Good Drinks. The campaign communicates a ‘no added sugar’ message from soft drinks manufacturer Feel Good Drinks. Aimed at 16 - 34 year olds, it references 8 bit computer games such as Space Invaders, Pacman and Arkanoid. O'Brien combines nostalgic content with a fresh aesthetic so the outcome appeals to both younger and older target audiences alike.