This advertising campaign has been designed by John O'Brien for Feel Good Drinks. The campaign communicates a ‘no added sugar’ message from soft drinks manufacturer Feel Good Drinks. Aimed at 16 - 34 year olds, it references 8 bit computer games such as Space Invaders, Pacman and Arkanoid. O'Brien combines nostalgic content with a fresh aesthetic so the outcome appeals to both younger and older target audiences alike.
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05/07/2010
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A post-modern condition indeed -- playful nostalgia for the old.
A useful proof that trends will not necessarily come from the new but from the re-contextualisation of the old.
After all there is so much of orginally new that designers can conjure up.
Posted by: Kishore Budha | 05/07/2010 at 03:42 PM