The 1HQ blog is fuelled in many ways, one of which is a new initiative we call Fire+Wire. Uniquely, we send our creative team to events, activities and locations in order to 'fire' or inspire their creativity by addressing topical trend and brand-related hard questions. Our creatives then 'wire' their discoveries and experiences via the blog.
1HQ's first Fire+Wire outing was inspired by the observation that since Britain won the bid to host the 2012 Olympic Games, there has been an emerging brand trend of Celebrated Britishness...
This led us the ask the 1 Hard Question: What Makes Britain Great?
We wanted to inspire ourselves by going somewhere unexpected but still relevant to our 1 Hard Question. We decided on Liverpool as our destination. Unlike London, Liverpool sits in the geographic center of Great Britain, and mirrors the historic, current and projected culture of the nation in a succinct way.
Since Liverpool won Capital of Culture status in 08 it has regenerated, rebuilt and rebranded itself, as a result it has now become a unique representation of what makes Britain Great.
To see all our photos from the day, view our Fire+Wire Creative Inspiration Day 1 album on our 1HQ facebook page:
http://www.facebook.com/album.php?aid=161127&id=312565323530&ref=mf
