Reach for a dream, the cow that wants to be a horse...great sentiment bringing a very British sense of humor to the brand. The ad is shot beautifully.
Thanks to Barry C for the post.
From a consumers point of view; we’ve all got different pockets so the cheaper alternative serves as a ‘close to’ purchase option. More importantly, when budget dictates, the consumer can still visually navigate to the right product. Although some believe that the design of some budget brands could be viewed as pure plagiarism and a way of tricking the consumer into thinking you have the same deal for a good deal cheaper, consumers often opt to buy an discount brand to be cost effective, but concede that they are not getting the real mcoy so to speak, so are therefore trading-down through an intended conscious choice.
From a brands perspective there’s an inevitable knock on effect to the bigger brand as consumers trade down, but there’s also the view that the cheap option serves to make the original look more authentic, appetizing and “the real deal!” As discount brands are perceived to be sub-quality, they could serve to highlight how good the REAL brands actually are. Therefore, launching discount equivalents to Marmite (and the like) serves in elevating the brands premium status. Most people have heard rumors that discount brands are nearly exactly the same ingredients, but have you tasted Heinz compared to any other imitation? Some believe there are secret ingredients involved!
Thanks to Adam L, Emma N, Andy L, Rhona O'L, and Christian B for contributing the content of this post.
The 1HQ blog is fueled in many ways, one of which is a new initiative we call Fire+Wire. Uniquely, we send our creative team to events, activities and locations in order to 'fire' or inspire their creativity by addressing topical trend and brand-related hard questions. Our creatives then 'wire' their discoveries and experiences via the blog.
1HQ's second Fire+Wire outing was triggered by the open question 'How does your garden grow?'
Design Director Tracey and Design Visualiser Valerio went to this years Chelsea Flower Show to discover some answers...
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) have introduced Wenlock, the London 2012 Olympic mascot, and Mandeville, the London 2012 Paralympic mascot to the world this week. Although they could easily have been designed by Pixar, they were in fact created by London based agency Iris. Wenlock and Mandeville have an awesomely rendered metallic finish, a single large eye representing a camera lens, a London taxi light for hair and Olympic rings as friendship bracelets. What is particularly impressive about the mascot designs is the way in which, just like the 2012 Olympic logo, they have a flexible chameleon-like quality which enables them to visually adapt to any context whilst remaining recognisable.
Although they have facebook profiles, Twitter accounts etc, Wenlock and Mandeville can also be found at home here:
Thanks to Paul R, Andy L, Chris R, Marisa T, Adam L, Christian B, Valerio M, Karen C, Jane S, Rhona O, Sarah N and Carrie C for contributing to the content of this post.
Brighton and Hove is currently hosting the May 2010 Artist’s Open Houses festival. It is probably Britain’s biggest free art and design event. Over the course the first four weekends in May, a record number of 243 venues will open their doors to exhibit the creative work of more than 1,300 artists and designers.
To find out more go here: http://www.aoh.org.uk/
The creative culinary genius Heston Blumental's book 'The Fat Duck Cookbook' is not actually a Cookbook, at least, not your average one. It's a fascinating insight into the history of Heston's pursuit of perfection, and the creative journey he continues to take. The recipes are technically awe-inspiring and jaw-dropping in equal measure. With stunning photographs of some of his famous dishes that they serve in the restaurant, this is well worth a good look.
Thanks to Rich S for the post
Karen recently visited Australia and stumbled across a fantastic exhibition of Ron Mueck's work at the National Gallery of Victoria, Melbourne.
"Ron Mueck's sculptures are some of the most widely acclaimed, prominent and identifiable works in the international contemporary art arena. Often naked and suspended in states of self-consciousness, introspection or deep contemplation, his figures present both emotional and physical states of exposure." NGV What's On Guide Mar - Apr 10
As a viewer you have the feeling that you are indeed invading some form of personal space, however, Mueck's sculptures represent very poignant moments. Many of which we might all feel some form of connection with. If you are interested in Mueck's work then you can see more in his book Ron Mueck : Catalogue Raissone.
The 1HQ blog is fuelled in many ways, one of which is a new initiative we call Fire+Wire. Uniquely, we send our creative team to events, activities and locations in order to 'fire' or inspire their creativity by addressing topical trend and brand-related hard questions. Our creatives then 'wire' their discoveries and experiences via the blog.
1HQ's first Fire+Wire outing was inspired by the observation that since Britain won the bid to host the 2012 Olympic Games, there has been an emerging brand trend of Celebrated Britishness...
We wanted to inspire ourselves by going somewhere unexpected but still relevant to our 1 Hard Question. We decided on Liverpool as our destination. Unlike London, Liverpool sits in the geographic center of Great Britain, and mirrors the historic, current and projected culture of the nation in a succinct way.
Since Liverpool won Capital of Culture status in 08 it has regenerated, rebuilt and rebranded itself, as a result it has now become a unique representation of what makes Britain Great.
To see all our photos from the day, view our Fire+Wire Creative Inspiration Day 1 album on our 1HQ facebook page:
Rhona found this new Soda Seal® product design conceived by Ukrainian designer Johan DeBroyers. Now we can all enjoy the benefits of a cool can of coke without loosing the fizz!
To find out more go here: http://www.davisadvertisinginc.com/sodaseal/