It's been noticed recently that Lush has been going through a rebranding process, that involves a new website, already live, and also their POS's. What does 1HQ think of that?
Their stores have been renovated quietly behind closed doors (a relief for some consumers..) perhaps to be re-opened just in time for Christmas. Although a vast improvement on the original logo, a few questions have been left in the air, is Lush going to be able to change their tone of voice radically enough to match the new artwork? How will this new visual style align with the tongue in cheek tone of a brand that offer “buffy the backside slayer” whilst quirkily telling you who made it and where? Also as we know branding is multifaceted - that signature lush fragrance (love or hate it with a marmite quality) might struggle to balance with the the crisp lines of high street beauty.
Besides that, in trying to be elitest, they seem to be denying their unique selling point which still remains a mystery, as well as their new packaging. I guess we'll have to wait and see!
Thanks Sarah Clark, Emmma Narramore, Allison Noble, Rhona O'Leary and Marisa tayti for contributing to the content of this post.