The 1HQ blog is fuelled in many ways, one of which is a new initiative we call Fire+Wire. Uniquely, we send our creative team to events, activities and locations in order to 'fire' or inspire their creativity by addressing topical trend and brand-related hard questions. Our creatives then 'wire' their discoveries and experiences via the blog.
Marisa and Rhona were thrilled to find out their destination was going to be the first edition of the Vintage Festival at Goodwood organized by the same people that brought the Festival of Speed and the Goodwood Revival.
Vintage at Goodwood is the annual music and fashion led celebration of creative British cool from the 40s, 50s, 60s, 70s & 80s, featuring the leading DJs, bands, collectors, purveyors of vintage clothing and vintage vinyl from each decade, as well as contemporary bands and brands inspired by Britain’s rich creative and cultural heritage.
This glorious event is the brainchild of designers Gerardine Hemingway MBE, Wayne Hemingway MBE – who started their business selling and customising second hand clothes and are now co-owners of Britain’s premier collection of cultural artefacts, The Land of Lost Content Museum, and Lord March – mastermind behind the internationally acclaimed Goodwood Festival of Speed and Goodwood Revival, and proprietor of one of the largest organic farms in the south of England.
Rhona and Marisa are both big lovers of vintage culture, lifestyle and fashion. They were overwhelmed by the dedication and attention to detail of the event organisers, and also by the amazing vibrancy that floated in the air as it was hard to believe they were in 2010.
There’s something about the uniqueness when it comes to vintage culture that could be described as a big crowd of ‘ones’. At the festival, we saw these real life characters wearing their favourite picks from their many trips to second-hand shops like quirky pattern dresses, bespoke scarfs and accessories, the most eccentric shades combined with their personal touches, be it red lips, hair curlers or their nana’s nighties. Wearing vintage is a great way of avoiding fashion any faux pas of bumping into a friend wearing the same dress as you! So the challenge has been set, it’s not just about looking cool, but also to create your own trademark. What’s your trademark?
We were suprised and inspired by the resourcefulness encountered throughout the entire festival. Even the High Street shops that had popped up for the duration were pushing the arts and crafts angle. John Lewis was running workshops on pattern making and sewing (pushing their haberdashery wares of course) and they did a fantastic job.
The smaller stalls around the outside were selling inspired recycled goods, some made by the vendors themselves, others selling on behalf of charity projects from abroad.
There’s so much we throw away, so much that we should stop and look and think ‘what else could I do with this?’.
We say, get creative and be unique!
How are today’s brands making the most of vintage and taking inspiration from Britain’s rich cultural heritage? In the eternal dispute among the creative mind-setters to set the stardards for what is cool and what is not, some of today’s brands decided to have a go on the vintage theme but with their own creative take, be it to recall some of the old days’ glamour, to pay some sort of homage or to state that something that has always been good is still good!