From Digital Arts Magazine, December 2012
Leading designers tell Digital Arts magazine how to create the perfect logo.
Tim Holmes, Design director, 1HQ
"Being aware of all of the competitors, and the way they are positioning themselves within the market, is key to finding a unique positioning. Try to create an identity that people can relate to, and instantly recognise. Think of what captures both the key emotional feeling and functional benefit and bring the two together. Finally ask youself, can it be copied?"