From Packaging News, September 2011
Premier Foods has called on branding agency 1HQ to revamp the packaging and branding for TV celebrity chef Loyd Grossman’s range of sauces.
The redesign project covered all 46 SKUs in the range and includes jars and pouches across the Italian, Indian, Mexican and Thai sub-ranges.
The key to the design, the agency said, was a clear and modern communication of the brand name and flavour, and an increased focus on “real food” values through the photography.
Joanne Marshall of Premier Foods said: “Loyd Grossman’s sauces are all about premium quality products that are inspired by Loyd’s lifetime of experiences and his passion for food.
“The new packaging communicates this quality and taste, and will be an essential element in the future growth of the brand.”
A spokesperson for 1HQ said: “The redesign of Loyd Grossman’s sauces resulted from a desire to remind foodies of Loyd’s passion for food and the special care he takes with all his products.
“Loyd is so well known throughout the industry as being passionate about food and we wanted to ignite the same passion in every single consumer. ”
To read the article in full, please go to:
Loyd Grossman's redesign is also in the news at:
The Drum: http://tiny.cc/yxurk
Creative Boom: http://tiny.cc/ae8c8