By Mark Artus
As the dust finally settles after one of the most tensely fought elections in decades, Conservatives up and down the country may rightly be asking themselves 'how did we blow it?' Although technically David Cameron may be in number 10 and the Labour Party may be in disarray, the fact is we do not have a Conservative government. Instead we have a Liberal conservative (with a small 'c') government who will probably end up passing legislation on our voting system that will end the dominance they enjoyed for the majority of the 20th century.
Yet just a few short months ago experts and journalists alike were predicting a potential landslide, another 1997, a new Blair and, in all likelihood, the strongest Conservative government for a generation . . . so what went wrong? As branding experts it's fascinating for us to consider how the election played out and how all the parties totally failed to make their mark and engage with people on an emotional level. If you ask me far too much time was spent trying to come up with pithy sound bites and one-liners, rather than seriously attempting to answer the one hard question which should have been "how can we differentiate ourselves from the other parties?"
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