27th February 2009
The 1HQ brand design team have been working with global ice cream giant Magnum, for it's newest product innovation of a gold icecream. The agency wanted to create a campaignable concept which could live and breathe beyond packaging and translate across all communication touch-points.
Unilever are investing a £3m marketing spend to launch GOLD, with Benicio del Toro starring in the TV spots. For the full story go here:
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